Taking 2 founding clients

The finance brain
every founder
needs.

Investor-ready models, runway analysis, and fundraise prep — built by someone who's run real P&Ls. Async, fixed-fee, fast.

No pitch · No pressure · If it's a fit, we go ahead
Annual loss reduction
$400M
Annual savings
$30M
Startup capital raised
$1.5M
Finance & strategy
11+
Selected operator-led outcomes from prior corporate finance, strategy, and startup advisory work.
The gap

Most founders don't have a finance person. Investors can tell.

A vague model is one of the fastest ways to lose investor confidence. You don't need a full-time CFO yet — you need the numbers done right, once, by someone who's done this at scale.

What we do

Three ways to work together.

Financial model

Investor-ready model: drivers, P&L, 18-month runway, and a fundraise & dilution tab. Built to survive due diligence.

Standard AED 15,000
AED 4,999
≈ USD 1,360 · fixed fee
5-day delivery● Founding rate

Fundraise prep

The financial slides and story investors actually scrutinise — built to hold up in the room, not just look good in a deck.

Standard AED 25,000
AED 7,999
≈ USD 2,180 · fixed fee, per raise
Per raise● Founding rate

Fractional CFO

Ongoing financial command — board reporting, cash management, forecasting — a few hours a month, on call.

Standard AED 12,000+/mo
AED 4,499/mo
≈ USD 1,225/mo · cancel anytime
Monthly retainer● Founding rate
Founding rates for the first 2 clients, in exchange for a testimonial and case study. Not sure which fits? Book the free call — I'll tell you honestly what you need (and what you don't).
How it starts

A free call first. Always.

foundrcfo ~ process.sh
step 01: 30-min call
We talk through where you are, what you're raising, and what your numbers need to say. Free, no obligation.
step 02: if it's a fit
Clear scope, fixed-fee proposal. You see exactly what you get and when — no hourly surprises.
step 03: we ship
Investor-ready deliverable in days. Async around your schedule.
Why foundrcfo

Big-co rigour, founder-stage agility.

A decade running large P&Ls and long-term planning inside global firms — that same discipline brought to companies far earlier in their journey, at a fraction of the cost.

$400M
Annual loss reduction
Prior role
$30M
Annual savings
Prior role
$1.5M
Startup capital raised
Advisory
11+
Years finance & strategy
Experience
Proof points summarise operator-led outcomes from prior corporate finance, strategy, and startup advisory work.
Priyanka, founder of Foundr CFO
Priyanka · Founder, Foundr CFO
Hi, I'm Priyanka. I spent over a decade inside global finance team; most recently at Amazon, running P&Ls and long-term planning, before starting Foundr CFO. I have built financial models inside companies with billion-dollar P&Ls. Now I build them for founders raising their first $1M. Most early-stage models I see don't survive five minutes with a real investor. Mine do.
Past experience
Amazon
UBS
TIAA
Credit Suisse
John Deere
Testimonials

What founders say after the numbers are cleaned up.

"
Priyanka turned our messy operating model into something we could actually use in investor conversations. The assumptions were clear, the runway story made sense, and we stopped second-guessing the numbers.
Seed-stage SaaS founder
Financial model · Fundraise prep
"
The model was rigorous without becoming academic. It helped us explain hiring, cash burn, and dilution in a way the board could follow quickly.
Marketplace CEO
Runway plan · Board narrative
"
We needed a finance partner who could move fast and still ask the hard questions. The output gave us a cleaner plan and a much sharper fundraising discussion.
Fintech operator
Forecasting · Investor diligence
Free download

Not ready for a call? Start with the template.

The startup financial model founders use to pitch investors — full P&L, 18-month runway, and a fundraise & dilution tab. Free.

Two founding clients

Let's look at your numbers together.

Founding-client rate available for the first two engagements. Free 30-min call to start — if it's a fit, we go ahead.

Book your free 30-min call